Slack New Homepage Experiment for Prospects

Latest update — We launched mobile version of Hompage across all locales

Marketing Data Spotlight!
:slack::house: We tested and launched a new homepage for Slack prospects!
Open the new homepage link in an incognito window to check out the improved user experience! :mag:
:sparkles: Performance highlights
The tests performed significantly stronger for engagement on contact sales form submissions and page link CTAs
Impact on the KPIs returned teams and team creation was flat
Next Steps: Based on our readout, we’ll conduct follow-up tests to understand & amplify our results.

Fun update — I helped Slack launch a new homepage last week! 🎉

This homepage leans in on channels, progressively revealing product UIs, and allows visitors to experience an interactive demo.

It’s an experiment so there’s a 50% chance you’ll get it (try in Incognito). 🌐

If you see an interactive demo on the homepage like the one below, that means you got it. Let me know what you think! 🙌🏽




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