Launched New Homepage for Prospects

Latest update — We launched mobile version of Hompage across all locales

Marketing Data Spotlight!
:slack::house: We tested and launched a new homepage for Slack prospects!
Open the new homepage link in an incognito window to check out the improved user experience! :mag:
:sparkles: Performance highlights
The tests performed significantly stronger for engagement on contact sales form submissions and page link CTAs
Impact on the KPIs returned teams and team creation was flat
Next Steps: Based on our readout, we’ll conduct follow-up tests to understand & amplify our results.

Fun update — I helped Slack launch a new homepage last week! 🎉

This homepage leans in on channels, progressively revealing product UIs, and allows visitors to experience an interactive demo.

It’s an experiment so there’s a 50% chance you’ll get it (try in Incognito). 🌐

If you see an interactive demo on the homepage like the one below, that means you got it. Let me know what you think! 🙌🏽




By Frances Coronel

Frances Coronel is a software engineer specializing in UI development on the Customer Acquisition Team at Slack where her mission is to make your working life simpler, more pleasant, and more productive.

She has been working professionally as a developer since 2015 and holds a Bachelors in Computer Science from Hampton University and a Masters in Computer Science from Cornell Tech.

Outside of Slack, Frances is an Executive Director of Techqueria, a 501c3 nonprofit that serves the largest community of Latinx in Tech in the US.

She also supports Code Nation as a member of their Bay Area Leadership Council and the Latino Community Foundation as a member of their Latinos in Tech Giving Circle.