Slack Interactive Demo Homepage

This homepage leans in on channels, progressively revealing product UIs, and allows visitors to experience an interactive demo.

This experiment increases the desirability and comprehension of Slack by leaning in on channels, progressively revealing product UIs, and allowing visitors to experience an interactive demo.

I launched this new version of the homepage across all locales for new prospects.

The tests performed significantly stronger for engagement on contact sales form submissions and page link CTAs.

Preview

Aftermath

Demo

Data Spotlight

Announcement

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Last updated on November 13th, 2022