Senior Software Engineer @ Slack 👩🏽‍💻 • Tech Speaker 🎤 • Mentor & Career Coach 💬 • Aspen Institute Fellow 💡 • 40 Under 40 Latino Leaders 🏆 • Previous Techqueria Executive Director 🌮 • Latina in Tech 💛 • Peruvian-American 🇵🇪 • Corgi Mom 🐾 • Scuba Diver 🤿 • Netflix Enthusiast 🍿

Who am i 🌉

I’m a Senior Software Engineer at Slack, where I build delightful, high-impact product experiences. Beyond code, I’m passionate about mentoring and helping engineers grow — especially those from underrepresented communities in tech. 💪🏽

Born and raised in Norfolk, Virginia, I’m proudly Peruvian-American 🇵🇪 and now based in the Bay Area with my two Corgis, Luna & Sueño 🐾. I hold a Bachelor's in Computer Science from Hampton University and an Master's in Engineering from Cornell Tech.

When I’m not working, you’ll find me playing fetch with my dogs, scuba diving or binging the latest Netflix series with my boyfriend, Andrew.

Experience 💼

I wrote my first line of code in 2013, started getting paid for it in 2015, and have been building software full-time since 2017.

I specialize in product and growth engineering — shipping high-impact experiences in React and TypeScript while partnering closely with design and product teams. I love turning complex problems into user-centered features that scale to millions.

I'm currently at Slack, where I've contributed across three major engineering pillars — as an individual contributor, a technical lead, and briefly as an engineering manager.

(1) Messaging Pillar — Sidebar Systems Team (2025 to Present)
Frontend Lead for Notifications 2.0, a core rebuild of Slack's notification preferences system that unified four legacy mental models into a single, scalable architecture. Drove a 5× increase in settings engagement and led cross-functional coordination across frontend, backend, iOS, and Android. Recognized subject-matter expert for Sidebar Systems, serving as project DRI for multiple high-visibility launches with a strong focus on accessibility and performance. Authored reusable frontend patterns and specs adopted across multiple teams.

(2) Productivity Pillar — Lists Team (2023 to 2025)
Helped launch Slack Lists to general availability — a brand-new native task and project management feature. Led architecture and delivery of advanced customization features including filtering, sorting, grouping, view management, and view toggling. Briefly stepped into an Engineering Manager role, leading a pod of 3 senior ICs, co-creating the quarterly roadmap, and driving key initiatives like Enterprise Reliability and the Bundled Tasks Launch. Authored team onboarding docs, standardized TypeScript practices across Slack engineering, and mentored engineers through peer and formal mentorship programs.

(3) Growth Pillar — Customer Acquisition Team (2018 to 2022)
Led development of Slack's highest-traffic marketing pages — Homepage, Contact Sales, and Enterprise — with a focus on performance, accessibility, and conversion. Owned the Contact Sales form, Slack.com's largest driver of lead generation, helping generate 11K+ unique leads, a 99.7% submission success rate, and over $85M in pipeline revenue. Served as technical lead for the Salesforce acquisition web updates and led engineering for the Reinvent Work campaign, influencing $15M in pipeline across 7.7M web impressions.

I've logged over 300 hours of 1:1 mentoring sessions with current and aspiring software engineers. I currently mentor through my website, Formation and Leland, and have previously mentored through Fullstack Academy, Springboard, Thinkful, and Code2040.

I'm an avid open-source contributor and have created a few popular projects such as "Apprenticeships.me", "Eng Job Search" and "Latina.Dev". My thoughts on how maintainers can create a community in open source have been published on GitHub.

I previously served as the Executive Director for Techqueria, a 501c3 nonprofit serving the largest community of Latinx professionals in tech. I oversaw digital strategy and partnership efforts and hired six staff members throughout my tenure. Revenue increased by 5x, and the online community grew by 3x. For my work with Techqueria, I was awarded the Ricardo Salinas scholarship to attend the Aspen Executive Leadership Seminar.

Speaking 📣

I am a sought out speaker on both frontend web topics and racial equity in tech. Since 2015, I’ve spoken at 100+ events covering a variety of topics, ranging from driving DEI in the tech industry, community building for open source projects and progressive web apps.

I have given talks for many notable organizations like Stanford, Google Developer Groups, Asana, Unidos US, Smash Academy, and Netflix.

Photo of Frances in front of a blue wall looking into the distance masked in a flower shapePhoto of Corgi on grass masked in a flower shapePhoto of two corgis masked in a flower shapeA 3D illustration of a sleek rocket with a black sheen positioned behind a bold red flower shape.Microphone 3D icon behind yellow flower backgroundTwo speech bubble icons positioned atop a flower shape in a soothing horchata color.
Luna the Corgi as an Apple memojiPhoto of two corgis masked in a flower shapePhoto of Frances in front of a blue wall looking into the distance masked in a flower shape
Luna the Corgi as an Apple memojiPhoto of two corgis masked in a flower shapePhoto of Frances in front of a blue wall looking into the distance masked in a flower shape
A 3D illustration of a sleek rocket with a black sheen positioned behind a bold red flower shape.

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