Lead developer and maintainer for the Contact Sales form which is one of the largest drivers of lead generation on Slack.com.

Table of contents

• Highlights
• Goal
• Target Audience
• Versions & Experiments
• Features
• Preview
• Relevant Files
• Routing
• Logic
• Salesforce
• Bifrost
• Zendesk
• Changelog
• January 2021
• December 2021
• October 2021
• September 2021
• July 2021
• August 2020
• May 2020
• April 2020
• December 2018
• August 2018

Highlights

From 2021

• 2nd most popular page visited by sales leads creators
• 11K+ unique leads
• 600K+ visits
• 99.7% success rate on the first attempt
• $60M+ in pipeline revenue generated
• ~90% of all marketing pipeline revenue comes from Slack.com, and ~80% of that is from this form

Goal

Accelerate the impact of our global sales teams through demand generation and pipeline maturing programs that drive sales contacts.

Target Audience

Decision-makers for companies of 250+ employees

Versions & Experiments

• Contact Sales
• [Upcoming] Drift
• [Upcoming] Segment Update
• [Active] State field experiment on
• [Active] Pipe all submissions to SFMC experiment on
• [Active] Clearbit experiment on
• [Completed] Phone number
• [Completed] Consent fields
• [Completed] Required field disclaimer
• https://slack.com/contact-sales
• Contact Sales [Government]
• https://slack-gov.com/contact-sales
• Rimeto
• https://slack.com/rimeto
• Demo
• https://slack.com/demo

Features

• Honeypot
• Instantaneous field validation
• Localization of customer quotes and logos
• Autofill fields
• Custom thank you page
• Conditional routing logic
• Component-based standardization
• Conditional logic for country + state field
• Supports multiple forms

Preview

Relevant Files

• FE
• Template
• Page
• marketing/templates/xhp/pages/contact-sales/page-contact-sales.php
• Form
• marketing/templates/xhp/includes/forms/form-contact-sales.php
• JavaScript
• marketing/js/modern/pages/contact-sales.js
• Styling
• marketing/style/page_contact_sales.source.less
• Images
• marketing/img/contact-sales
• BE
• Controller
• webapp/controllers/contact_sales.php
• Routing
• include/routing/routers/dotcom_router.php
• Rate Limiting
• include/quota/config.php

Routing

Logic

Form submissions pipe to Salesforce by default.

Exceptions:

• If company size is 100 or less, it also pipes to Zendesk and is marked as not sales qualified when sent to Salesforce
• Unless they need a compliance plan or have a product question

Salesforce

[first_name] => Frances
[last_name] => Coronel
[country_option] => United States
[state] => California
[company] => Slack
[company_size_option] => 10,001+
[department] => Sales
[Title] => Contributor
[phone] => (123) 456-7891
[sales_team_help_option] => I have a product question
[comments] =>
[marketing_notice_checkbox] =>
[marketing_notice_language] =>
[privacy_notice_checkbox] =>
[privacy_notice_language] => By clicking “Submit,” I acknowledge receipt of the Slack Privacy Policy.
[source_id] => 85286f20-ab6a-48c5-a67c-8a65d5841060
[source_name] => Slack Webforms
[requires_sales_follow_up] =>
[session_id] => e2541f98d832f7eb456991b135de4064.1640211743
[team_id] => anonymous_at_1640211847
[user_id] => anonymous_at_1640211847
[visitor_id] => e2541f98d832f7eb456991b135de4064
[host_variant] => commercial
[campaign_id] => 701f1000002zYCWAA2
[placement] =>
[referral_url] =>
[utm_campaign] =>
[utm_content] =>
[utm_medium] =>
[utm_source] =>
[utm_term] =>
[GACLIENTID] =>
[GATRACKID] =>
[optimizely_dna__Visitor_Id__c] =>
[is_test_record] => 1
[locale] => en-US
[submission_time] => 1640211847
[url] =><https://dev1269.slack.com/contact-sales>

Bifrost

Zendesk

Changelog

January 2021

• [In Progress] New dynamic company segments based on sub-regions

December 2021

• Adding state field experiment
• Piping all submissions to SFMC as well as Zendesk in certain conditions experiment

October 2021

• Form standardized using new form library

September 2021

• Added in consent fields to all forms

July 2021

• Consent fields added in for compliance

August 2020

• Updated flow shared for Pardot team

May 2020

• Replace the "101-400" company size option with "101-250" and "251-400" on all sales forms globally (all other options >101 and <400 should remain as is)
• Update routing for regions outside US + Canada so they go to CE/Zendesk if the company size is 0-250
• Spike in form errors - turns out there was a spammer
• Added in more strict rate limiting and backend validation
• Form launched across all locales
• Added localized logos + quotes
• Any region that does not have specific logos/quotes, should default to the US version

April 2020

• Revamp of Contact Sales Form launched
• Added autofill, rate-limiting, honeypot, smart routing to Zendesk or Salesforce depending on answers, custom thank you page

December 2018

• Contact Sales Form launched

August 2018

• Project channel created