Slack.com Webinar Form Registration
I was tasked with revamping the webinar form registration flow on Slack.com. This was my last project at Slack.
Previously, we would show a button redirecting the user to an ON24-hosted event page where the user could fill in the info to register for a webinar.
The goal was to revamp this flow and have the user flow to register for a webinar be baked into Slack.com directly, so it was more white-labeled and streamlined and ideally lead to a high conversion rate on signups.
- Technologies used: Hack, Less.
- Integrated the ON24 REST API on the backend to pass in form field data to Salesforce and ON24 databases
- Integrated with AddEvent API to generate calendar event links
- Added ability to modify registration
Preview
Example webinar
Example, with form filled out
Once the form is filled out, the user is redirected to the same page with the form replaced with the confirmation dialog.
Frances Coronel
I’m Frances Coronel, a Senior Software Engineer at Slack, speaker, and mentor passionate about building intuitive, high-impact experiences that help millions of people get work done efficiently. A proud Peruvian-American and Corgi mom based in the Bay Area, I love scuba diving, laughing with my partner Andrew, and unwinding with a good Netflix binge.
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