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Slack.com Contact Sales Form
Work Project

Slack.com Contact Sales Form

Lead developer and maintainer for one of Slack's largest drivers of lead generation

Dec 2018 – Feb 2022

Overview

Lead developer and maintainer for the Contact Sales form on Slack.com — one of the largest drivers of lead generation on the site. Built and maintained the form from initial launch through multiple versions, experiments, and the Salesforce acquisition.

Highlights

  • 2nd most popular page visited by sales leads creators in 2021
  • 11K+ unique leads, 600K+ visits, 99.7% success rate on first attempt
  • $60M+ in pipeline revenue generated
  • ~80% of all Slack.com marketing pipeline revenue traced through this form
  • Features: honeypot, instantaneous field validation, localization, autofill, smart routing to Salesforce/Zendesk

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