
Slack Interactive Demo Homepage
Homepage experiment with progressive product UI reveal and interactive demo
Jun 2020 β Sep 2020
Overview
Launched a new Slack.com homepage experiment for new prospects that leaned into channels, progressively revealed product UIs, and allowed visitors to experience an interactive demo. Rolled out across all locales and performed significantly stronger for engagement on contact sales form submissions and page link CTAs.
Highlights
- Launched across all locales for new prospects
- Significantly stronger engagement on contact sales form submissions and page link CTAs
- Featured multi-language variants: English, French, Spanish, German, Japanese
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