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Slack Simplified Homepage
Work Project

Slack Simplified Homepage

Simplified Slack.com homepage variant

Sep 2020 – Sep 2020

Overview

Launched a simplified version of the Slack.com homepage as an A/B experiment to improve comprehension and reduce cognitive load for new prospects.

Highlights

  • Launched as an A/B experiment against the existing homepage
  • Optimized for prospect comprehension and conversion

Organization 🏢

Slack
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