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10 posts tagged with Growth Engineering.
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Revamped the webinar registration flow on Slack.com from an external ON24-hosted redirect into a fully white-labeled, in-page experience. Last project at Slack. Integrated the ON24 REST API and AddEvent API for calendar invites.
Developed a reusable consent component to capture user privacy and marketing consent across all forms on Slack.com following the Salesforce acquisition. Built in Hack (frontend and backend) with conditional logic based on country-level privacy requirements (GDPR, Japan-specific rules), piping consent data into Salesforce.
Released refreshed download pages for Slack apps on Mac, Windows, and Linux across all languages and viewports. Initially released as an A/B test to 50% of English desktop users, then rolled out globally. Streamlines the user experience and raises awareness of mobile apps.
Helped launch an immersive Slack.com homepage experiment that takes prospects through a simple guided tour of Slack with subtle animations and real-life customer examples tailored by business size. Rolled out initially as an experiment for signed-out English users on desktop.
Launched a new Slack.com homepage variant targeting mobile users with the goal of increasing downloads of the Slack native app.
Launched a simplified version of the Slack.com homepage as an A/B experiment to improve comprehension and reduce cognitive load for new prospects.
Redesigned Slack's enterprise page and launched it across all locales worldwide. The revamp established parity between the site, sales cycle, customer success, and various prospect and customer touchpoints, targeting a 5% MQL lift on Contact Sales form fills.
Launched a new Slack.com homepage experiment for new prospects that leaned into channels, progressively revealed product UIs, and allowed visitors to experience an interactive demo. Rolled out across all locales and performed significantly stronger for engagement on contact sales form submissions and page link CTAs.
Built a referral form for authorized Slack partners to submit qualified customer referrals in exchange for commission fees. Integrates closely with Salesforce with strict eligibility requirements for qualified leads.
Lead developer and maintainer for the Contact Sales form on Slack.com — one of the largest drivers of lead generation on the site. Built and maintained the form from initial launch through multiple versions, experiments, and the Salesforce acquisition.
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